Job Description

The AVP Marketing Specialist will support the Director of Marketing and Human Resources in executing the day-to-day marketing tasks of the Bank. 

Primary Responsibilities

  • Execute social media content on all relevant platforms, using the SOCI CMS platform

  • Manage and assist with creating content on platforms such as Facebook, Instagram, LinkedIn Twitter

  • Monitor social media platforms and internet-based communication portals such as Twitter, Facebook, Instagram, LinkedIn, and others and implements effective strategies for response and mitigation

  • Assist with updating the bank’s website and, managing the email marketing database

  • Attend and promote the bank at “Town Days”, outside marketing events, and employee gatherings by coordinating with event organizers

  • Update the branch TV displays by creating new or updated content using the Zero-In platform


Bachelor’s Degree and or MBA in Marketing/Advertising preferred.

3-5 years current work experience within marketing for a Banking or Finance Company.

Certification in a relevant area such as Digital Marketing or Social Media Marketing is preferred.

Familiarity with social media platforms, such as SOCI, website CM systems, such as Banno, Campaign Monitor and email marketing platforms, such as Campaign Monitor.